Being regarded as the first vertical LED display and latest work of national landmark media, Yaham-made giant LED outdoor screen is unveiled in Hefu Mansion, Furong Square, Changsha.

This giant outdoor vertical screen is considered as the first choice for both CCTV and provincial media institution for outdoor scenes since it is located at the CBD of Furong Square in Changsha City where is under significant exposure. It seems to be the second business center of Changsha City, surrounding by Bank of China, China Merchants Bank, Xiaoxiang Huatian Hotel, Sheraton Hotel, the First Avenue, Manhattan Building, new Changfu, Carrefour Supermarket and other businesses stores.

With the total area of 1088㎡, it is widely regarded as the largest outdoor vertical screen in Sanxiang District so far. In addition, along with the height of 70m, it is able to overlook the whole of Changsha City from the giant vertical screen which dramatically increases the effects of brand promotion.

This huge building is 70m high which makes it difficult in construction and installation of LED sign on the whole wall. To ensure accuracy of the whole structure and quality of this project, Yaham has arranged several groups of sales and engineers to Changsha on-the-spot investigation. The engineer team have precisely measured the dimensions of the whole structure and cabinet in order to make sure seamless assembly. A total of 923 cabinets have been used for the whole LED sign, in the meanwhile, four different sizes of cabinets have been adopted according to the needs of this project. Besides, the thickness of cabinet is strictly controlled at 120mm with the purpose of keeping the screen as thin and light as possible.

As the crucial important media for brand innovation, the development of outdoor LED display stands for the prosperity of the city, and is becoming the new business card of the urban cultural construction. Moreover, the landmark of Furong Square is located at the central business area of Changsha city, with the highest flow of visitors and traffic, thus, this Yaham outdoor LED display is able to attract the attention of high flow of people every day, so as to dramatically enhance the effect of brand campaign as well.

In terms of the first vertical screen in Furong Square, Changsha, Yaham has succeeded in setting up a new level of campaign and publicity which tremendously enhances the brand value for customers. It is not only building up the new landmark of this city, but also creating the highest level of media communication ability with unlimited influences.