Located in the heart of Guanyin Bridge Commercial Pedestrian Street in Jiangbei District, Chongqing Starlight 68 Plaza is the city’s first high-end shopping mall. Covering an area of approximately 35,000 square meters, it houses over 100 globally renowned brands and features Asia’s largest indoor 360° panoramic cylindrical aquarium. With daily footfall ranging from 400,000 to 700,000, the plaza has established itself as a popular destination, showcasing its significant commercial value and setting the standard for modern commercial complexes.

Starlight 68 Plaza International Fragrance and Cosmetics Area was grandly opened at the end of this year, featuring debut brands like CHANEL, LANCOME, and ESTEE LAUDER, etc., which further establishing the Guanyin Bridge Business District as a renowned commercial hub. Yaham has designed an inverted L-shaped LED display screen and a 90° corner LED ceiling display at the entrance of the area. They are showcasing brand advertisements, attracting customers from all directions.

Project Highlights:

High Protection: The project is located outdoors, facing Chongqing’s hot, rainy, and foggy subtropical monsoon climate, as well as is close to a pool, which pose higher demands on the product’s protection. Yaham adopts aluminum cabinets and thermally conductive graphene on the power box for efficient heat dissipation and enhanced stability. In addition, the specific packaging and design ensure IP65 protection for both the front and rear of the cabinet, empowering stable operation in extreme weather.

Less Space and Wider Viewing Angle: The slim & light structure allows LED video wall above the escalator to blend into the wall seamlessly while keeping a cohesive aesthetic. The innovative 90° L-shaped LED screen design makes full use of limited space to provide unparalleled visibility whether from the entrance, the escalator, or the LG floor, offering the maximized advertising effect and high ROI.

Easy Maintenance: The cabinet can be easily accessed for maintenance with a ladder. The front-access design simplifies the maintenance process, enhances work efficiency, and minimizes disruption to the mall’s normal operation and customer experience.

With a strong reputation and solid expertise, Yaham has delivered numerous innovative LED display solutions for many well-known shopping malls, including MixC, Vanke Plaza, Incity, etc. These installations not only showcase Yaham’s exceptional capabilities in the commercial display field but also further solidify its leading position in the industry. The Chongqing Starlight 68 Plaza project, located in the heart of Chongqing’s commercial district, utilizes advanced LED technology to ensure stable and reliable performance as well as stunning visuals, providing the mall with a brand-new visual experience. It has become another significant milestone in Yaham’s commercial display development.